Barsamian Communication

Modern Eleanor: Annual Appeal

For Women's City Club of New York's (WCC) Annual Fundraising Appeal, Barsamian recommended replacing the traditional and dare we say boring letter-style approach with an eye-catching direct mail brochure featuring a modern art version of one of WCC's founding members—Eleanor Roosevelt. Powerful copywriting, a compelling infographic and a persuasive call to action helped the appeal succeed and exceed previous years donations.