Barsamian was honored to create a new visual identity, website and messaging to celebrate Women's City Club of New York's (WCC) Centennial Anniversary and help propel WCC forward into its second century of advocacy.
With founding members as storied as Eleanor Roosevelt and Frances Perkins, WCC has been at the forefront of feminism and civic advocacy for more than 100 years.
Dynamic and modern, the new logo symbolizes the power of inclusivity, civic participation, and the connections we forge. The grounded, architectural style represents WCC’s deeply-rooted history in the City. The intertwining arcs depict the organization's commitment to equity as well as the possibilities that lie ahead.